About

Launched in 2015, Discover Christmas aims to provide the highest standards of quality, both in terms of luxury tree stock and the exclusive service offered – ‘fully delivered’ Christmas tree retail within the Cotswolds.

Founded by Chris Masters, the business is a subsidiary of his current arboricultural business, Discover Trees (founded in 2009). Chris’s forestry and arboricultural background, and a thorough understanding of the growing process and its complexities, has resulted in close relationships with a number of growers here in England. With regular involvement, Chris is able to personally select tree stock and ensure that the product retailed by Discover Christmas is that of only luxury standard.

Acting as Chris’s right hand man is Alasdair Jeffrey, managing director of AJ Arborists Ltd (founded in 2008). Chris and Alasdair met in 2012 (tree surgeons find it easy to spot one another at the bar and it’s not long before they start talking!) and have been good friends ever since. Before starting up in the Cotswolds, Alasdair learnt his trade in the Scottish Borders, including working over the winter months on a Christmas tree plantation (Christmas tree grower of the year on a number of occasions), where up to 120,000 Nordman trees were harvested and processed every festive period – so it’s fair to say he knows a thing or two about Christmas trees!



Christopher Masters BSc (Hons). Tech.Cert (Arbor.A) (left)
Alasdair Jeffrey Dip.Arb (right)
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